Fuse & Company

We've worked with some terrific businesses with a gazillion inspiring and fertile challenges. Some of the results are below.

Consumer book and magazine publisher with a wide variety of content.

Coordinating a B2B website with a new catalog designed for dual purposes.

Adding life to an aging international book distributor.

Sales and marketing enjoyed a complete re-design at a venerable reference publisher.

Industrial-strength refrigeration.

An elegant, small French restaurant in Portland, Maine.

Electronic marketing for an electronic marketer.

Helping to rid the universe of death through improved reincarnation.

Salem Press publishes a variety reference material.

The following is catalog copy (and website content) for a four-volume reference set.

Great Lives from History: The 19th Century

Worldwide coverage of important men and women in all areas of achievement who flourished between 1801 and 1900. Plus complimentary online access to the full content of this great reference.

THE PRINTED REFERENCE

Four volumes, including 2,676 pages

737 Biographies plus sidebars and primary sources

Hundreds of photos, illustrations and graphs

Appendixes, indexes and resource listings

ONLINE ACCESS

Fully supported

Unlimited users at your library

Full access from home or dorm-room

Immediate access via online registration

A simple, intuitive interface

User profile areas for students and patrons

Sophisticated search functions

Complete content, including appendixes

Fully illustrated

The lengthy essays in this set provide in-depth coverage and annotated bibliographic resources with world-wide focus including strong coverage of non-Europeans and women. A total of 737 essays covering 757 major figures including 123 on women make up the set. The 189 sidebars include many quotations to enhance and supplement the text throughout.

Scope & Coverage
Both the geographic and the occupational scope of the individuals covered in Great Lives from History: The Nineteenth Century,1801-1900 are intentionally broad, with a view to including influential individuals worldwide. The figures covered in these volumes are identified with one or more of the following countries or regions: Africa, Albania, Algeria, Argentina, Australia, Austria, Belgium, Bohemia, Brazil, Canada, Chile, China, Colombia, Cuba, Denmark, Egypt, England, Estonia, Ethiopia, France, Germany, Greece, Haiti, Hungary, India, Iran, Ireland, Italy, Japan, Mexico, Middle East, Netherlands, New Zealand, Nicaragua, Nigeria, North Africa, Norway, Oman, Ottoman Empire, Peru, Poland, Portugal, Russia, Scotland, Sierra Leone, South Africa, South America, Spain, Sudan, Sweden, Switzerland, Tanzania, Thailand, United States, Venezuela, Vietnam, Wales, West Africa, and Zimbabwe.

Coverage is broad in areas of achievement as well as geography, while at the same time including the recognized shapers of history central to any liberal arts curriculum. Major world leaders appear here, as well as the giants of religious faith who dominated the century: monarchs, presidents, popes, philosophers, writers, social reformers, educators, and military leaders who left their imprint on political as well as spiritual institutions. The set also includes figures who have received little attention in the past, from American educator and science writer Elizabeth Cabot Agassiz to Chinese statesman and military leader Zeng Guofan.

By category, the contents include figures whose achievements fall into one or more of the following areas: agriculture essays, architecture, art, astronomy, biology, business, chemistry, church government, communications, crime, diplomacy, economics, education, engineering, entertainment, exploration, geography, geology, government and politics, historiography, journalism, law, linguistics, literature, mathematics, medicine, military, music, patronage of the arts, philanthropy, philosophy, photography, physics, psychology, religion and theology, scholarship, science and technology, social reform, sociology, sports, theater, warfare and conquest, and women's rights.

Prose that appeals to mildly sentimental tastes.

Getting librarians to pay attention.

Absurd, arching hyperbole.

A professional sample.

Everyone loves chocolate chip cookies.

House plant whimsy.

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